Sugar-sweetened beverages are in the sights of public health nutritionists, especially in relation to obesity. But there is some good news: a fundamental shift from sugar-sweetened to non-sugar soft drinks is underway and the amount of sugar entering the national diet from these beverages is in long-term decline.
Despite all the interest in sugar in recent years Australian nutritionists don’t really know for sure whether sugar intake in Australia is going up, going down or staying the same. Unlike American nutritionists who have the findings from the ongoing NHANES series of nutrition surveys to go on, we have been hamstrung by the poor quality of our nutrition data. There are few national nutrition surveys to guide us.
In 2011, Dr Alan Barclay and Professor Jennie Brand-Miller collated the available Australian data and concluded that per capita consumption of sugar had decreased by 16% in Australia between 1980 and 2003. Their work was attacked with uncommon vigour. Apparently, this was not a message that some people wanted to hear. One concern expressed about their work was that Barclay and Brand-Miller had partly relied on ‘apparent consumption’ data, which the Australian Bureau of Statistics ceased publishing in 1998/99.
In a subsequent analysis by the commodity firm Green Pool, the apparent consumption data were updated and analysed, and again suggested a long-term fall in sugar consumption in Australia was underway. There were more howls of protest. Unfortunately, when the quality of the available data is ordinary this sort of debate ensues and we end up with lots of heat but little light.