Pete Evans, Sarah Wilson and some international speakers were involved in the recent series of Low Carb Downunder presentations. It was a very slick exercise. And very expensive, but who footed the bill?
In August and September the Low Carb Downunder road show came to Sydney and Melbourne. I went along to the Sydney presentation and was certainly impressed by the organisation of the event. Great venue, a big audience, big celebrities and an international speaker – the Melbourne program had three!
Pete Evans is quite a performer. He moved confidently around the stage engaging his lay audience with his passion for The Paleo Way of eating and they lapped it up. If you have ever seen one of those American motivational speakers at work and their star struck audiences hanging off every word, it was a bit like that.
But something was not quite right. The usual rhythm of things is that nutrition professors sell nutrition messages and celebrities sell products. So what were these celebrity presentations on nutrition all about?